Setting up Google advertising campaigns. Lingerie store

Project start date is 16.10.2023, project goals: increase investment profitability from 500% to 700% with advertising expenses of 20,000 UAH. Starting work, began analyzing the advertising account, active and paused campaigns to identify the most successful ones, as well as analyzed goods and categories of goods that sold the best and those on which the budget was spent but did not sell at all. After that, a decision was made to disable campaigns with low efficiency, increase the budget of the best-performing campaigns, analyze search queries in the search campaign, and improve the list of keywords. Built a new structure of the advertising account, launched campaigns to test different categories of goods. As a result, after a month of work, we exceeded the agreed budget, but, in fact, there was an increase in sales and revenue, so the client agreed to increase expenses additionally. After two months of work, advertising expenses amounted to 50,000 UAH, while the number of sales increased by 484, income increased by 268,000 UAH, and the actual return on investment was 935%, exceeding the client's expectations.