Project management. Online store for irrigation systems
The project started on 10.04.24. The main task was to increase the number of sales.
At the beginning of the project, the website was analyzed for compliance with Google requirements, and recommendations were provided to correct deficiencies to prevent blocking. After that, the settings of the analytics resources, merchant center, and advertising cabinet were checked, as well as the tracking of goals in GTM and the correctness of e-commerce operations. Next, I began analyzing the structure of the advertising cabinet and the effectiveness of advertising campaigns.
During the check, errors in the campaign settings were identified, and the client was advised to make adjustments to improve effectiveness. It was also agreed with the client to disable ineffective advertising campaigns and launch new ones to increase sales.
As a result, over three months of project management, with a 50% budget increase compared to the previous period, the number of sales increased by 551, revenue increased by 693,000 UAH, and return on investment increased from 437% to 608%.
At the beginning of the project, the website was analyzed for compliance with Google requirements, and recommendations were provided to correct deficiencies to prevent blocking. After that, the settings of the analytics resources, merchant center, and advertising cabinet were checked, as well as the tracking of goals in GTM and the correctness of e-commerce operations. Next, I began analyzing the structure of the advertising cabinet and the effectiveness of advertising campaigns.
During the check, errors in the campaign settings were identified, and the client was advised to make adjustments to improve effectiveness. It was also agreed with the client to disable ineffective advertising campaigns and launch new ones to increase sales.
As a result, over three months of project management, with a 50% budget increase compared to the previous period, the number of sales increased by 551, revenue increased by 693,000 UAH, and return on investment increased from 437% to 608%.
Shostka 
Available for hire
Offer work