SKIFIIA: relaunched advertising — and the business opened a new restaurant
Social Media Advertising 581 USD
Project Information
SKIFIIA is a hotel and restaurant complex in Lviv region. The complex hosts banquets, weddings, and corporate events. It is a local business that earns from festive and corporate events.
The project came to us from the previous team. In recent months, the results have significantly declined, and the previous team directly told the client: "we don't know what to do." The client was looking for a team that would be genuinely engaged.
Task
Reverse the decline and restore a stable flow of targeted applications for banquets, weddings, and corporate events.
Exact conversion figures are confidential, so further details will focus on the approach and dynamics.
Our Approach
1. Audit of the advertising account of the previous team. We identified a number of problems and formulated them as hypotheses for testing.
2. Recommendations for the website. The client partially implemented the changes — this eliminated some of the "leakage" of traffic.
3. Focus on Google. A local business with existing demand: people are already searching for places to celebrate. We optimized campaigns for relevant key queries. Meta for local demand showed significantly weaker performance.
4. Systematic testing of hypotheses and gradual improvement of effectiveness month by month.
Result
Positive dynamics appeared literally in the first month of work. Within a few months, we reached stable indicators, and for over a year, we have been systematically developing the project.
The best proof of effectiveness is the client's decision. Advertising provided targeted traffic and orders, the business grew — and with the earned funds, the client opened a new Italian restaurant "Ora" within the complex, which did not exist at the start of our collaboration.
Year+
Stable cooperation
Google Ads
Main source of traffic
Restaurant "Ora"
Business scaled
SKIFIIA is a hotel and restaurant complex in Lviv region. The complex hosts banquets, weddings, and corporate events. It is a local business that earns from festive and corporate events.
The project came to us from the previous team. In recent months, the results have significantly declined, and the previous team directly told the client: "we don't know what to do." The client was looking for a team that would be genuinely engaged.
Task
Reverse the decline and restore a stable flow of targeted applications for banquets, weddings, and corporate events.
Exact conversion figures are confidential, so further details will focus on the approach and dynamics.
Our Approach
1. Audit of the advertising account of the previous team. We identified a number of problems and formulated them as hypotheses for testing.
2. Recommendations for the website. The client partially implemented the changes — this eliminated some of the "leakage" of traffic.
3. Focus on Google. A local business with existing demand: people are already searching for places to celebrate. We optimized campaigns for relevant key queries. Meta for local demand showed significantly weaker performance.
4. Systematic testing of hypotheses and gradual improvement of effectiveness month by month.
Result
Positive dynamics appeared literally in the first month of work. Within a few months, we reached stable indicators, and for over a year, we have been systematically developing the project.
The best proof of effectiveness is the client's decision. Advertising provided targeted traffic and orders, the business grew — and with the earned funds, the client opened a new Italian restaurant "Ora" within the complex, which did not exist at the start of our collaboration.
Year+
Stable cooperation
Google Ads
Main source of traffic
Restaurant "Ora"
Business scaled