SMM Strategy, SMM Content, Organic Growth, Community Management
TO:
Social media was managed chaotically and without a system: there was no brand book, content plans, clear tone of voice, or unified visual style. Publications were irregular, without understanding what content, in what format, and when to publish for different platforms. There was a lack of knowledge about social media algorithms, principles of reach, and audience engagement mechanics. The content was not tailored to the interests of the target audience, and the level of interaction, reach, and organic growth remained low.
IMPLEMENTATION:
Work was conducted across several social networks: Meta (Instagram, Facebook), LinkedIn, X (Twitter), Telegram, Pinterest, Reddit, Quora.
Guidelines for managing each individual social network were created according to its algorithms. Detailed rules, policies according to compliances, disclaimers were written to avoid shadow bans and page blocks.
Achieved a +15-20% increase in engagement rate, CTR, reach, and subscriber growth every 3 months thanks to a custom-developed content strategy for each social network separately for B2B and B2C audiences.
Results were achieved through trend analysis and audience interests, development and maintenance of a unique brand style, regular posting, daily stories, and the use of various content formats (single images, carousels of ~10 slides, entertaining and educational reels).
Categories: how-to guides and tutorials, adapted memes and humorous reels, video cuts from streams, educational reels and carousels, forecasts and predictions, expert comments, trends and important market news, game reviews, coverage of sports events, rules and regulations of games. To stay on trend, fun AI content, graphics, and videos were also created.
RESULTS:
The business began to receive regular organic subscriptions and increased reach in social networks by 20%+, demonstrating a high level of interaction with subscribers, colleagues, and partners.
Additionally, on an organic basis, the business started to receive dozens of incoming messages per month through social networks with requests for partnerships and advertising placements from new partners and advertisers.
Results were achieved through trend analysis, an adapted content strategy, regular posting, community management, and the use of various content formats: PDF files, collections, news, trends, market changes, photos, and videos from events.
Social media was managed chaotically and without a system: there was no brand book, content plans, clear tone of voice, or unified visual style. Publications were irregular, without understanding what content, in what format, and when to publish for different platforms. There was a lack of knowledge about social media algorithms, principles of reach, and audience engagement mechanics. The content was not tailored to the interests of the target audience, and the level of interaction, reach, and organic growth remained low.
IMPLEMENTATION:
Work was conducted across several social networks: Meta (Instagram, Facebook), LinkedIn, X (Twitter), Telegram, Pinterest, Reddit, Quora.
Guidelines for managing each individual social network were created according to its algorithms. Detailed rules, policies according to compliances, disclaimers were written to avoid shadow bans and page blocks.
Achieved a +15-20% increase in engagement rate, CTR, reach, and subscriber growth every 3 months thanks to a custom-developed content strategy for each social network separately for B2B and B2C audiences.
Results were achieved through trend analysis and audience interests, development and maintenance of a unique brand style, regular posting, daily stories, and the use of various content formats (single images, carousels of ~10 slides, entertaining and educational reels).
Categories: how-to guides and tutorials, adapted memes and humorous reels, video cuts from streams, educational reels and carousels, forecasts and predictions, expert comments, trends and important market news, game reviews, coverage of sports events, rules and regulations of games. To stay on trend, fun AI content, graphics, and videos were also created.
RESULTS:
The business began to receive regular organic subscriptions and increased reach in social networks by 20%+, demonstrating a high level of interaction with subscribers, colleagues, and partners.
Additionally, on an organic basis, the business started to receive dozens of incoming messages per month through social networks with requests for partnerships and advertising placements from new partners and advertisers.
Results were achieved through trend analysis, an adapted content strategy, regular posting, community management, and the use of various content formats: PDF files, collections, news, trends, market changes, photos, and videos from events.
Ukraine 
Available for hire