Sale of Greek olives | SEO promotion of the online store
Search Engine Optimization (SEO)
Naturalolives.net — an online store specializing in the import and sale of natural Greek olives, olive oil, pepper, and lemon concentrate in Ukraine. The company offers a unique product range under the brands KALIMERA and VITOLIO, focusing on quality and naturalness. The target audience includes the HORECA sector (hotels, restaurants, cafes), delicatessen shops, supermarkets, as well as end consumers with above-average income who value healthy food.
Promotion region: Ukraine.
Project goals:
Increase website visibility in the Google search engine.
Attract organic traffic using target keywords such as "olives," "green olives," "Kalamata olives," "dried olives," and others.
Obtain conversions (applications) through the website.
Starting situation (October 2023):
Traffic: Organic traffic to the site was minimal, with 48 visits in October 2023.
Positions: As of November 4, 2023, the site had low rankings for key queries. For example, "olives" — 29th position, "buy olives" — 12th, "Kalamata olives" — 57th, "buy green olives" — 68th.
Technical condition: The site was registered in 2020 but had a number of technical and SEO deficiencies that needed correction. Previous promotion efforts were minimal, and results were insignificant.
Backlink profile: At the start of the work, the site had 21 donor domains and 22 inbound links. The MOZ DA score was 6.
Work stages
Comprehensive SEO audit (10.05.2023)
At the beginning of the collaboration, a detailed audit of the site was conducted, revealing a number of critical issues.
Promotion region: Ukraine.
Project goals:
Increase website visibility in the Google search engine.
Attract organic traffic using target keywords such as "olives," "green olives," "Kalamata olives," "dried olives," and others.
Obtain conversions (applications) through the website.
Starting situation (October 2023):
Traffic: Organic traffic to the site was minimal, with 48 visits in October 2023.
Positions: As of November 4, 2023, the site had low rankings for key queries. For example, "olives" — 29th position, "buy olives" — 12th, "Kalamata olives" — 57th, "buy green olives" — 68th.
Technical condition: The site was registered in 2020 but had a number of technical and SEO deficiencies that needed correction. Previous promotion efforts were minimal, and results were insignificant.
Backlink profile: At the start of the work, the site had 21 donor domains and 22 inbound links. The MOZ DA score was 6.
Work stages
Comprehensive SEO audit (10.05.2023)
At the beginning of the collaboration, a detailed audit of the site was conducted, revealing a number of critical issues.