SRA reduced by 65%

Customer: the Visa Agency.
Task: Increase the flow of lead

The Problems:
• The campaign had no adequate structure, and it was impossible to analyze and optimize.
• The flow of customers was unstable and unpredictable, the cost of attracting the customer did not decline.

What was done:
• A new structure of the campaign is created with a breakdown on hot and hot requests, types of visas, cities, etc.
• Extended semantics - all requests were collected with a frequency of 30/month
• Minus-word frequency of 2 months
• Protest new text of advertisements and extensions

The result:
Conversion costs dropped by 65%