SRS decreased by 13%, the number of lies increased by 7 times
Customer: a research agency from Switzerland.
Target audience: CMO in the United States.
The task:
• Reduce the cost of targeting traffic for the content project
• Increase the number of applications for research development.
The problem: target requests are very few, the price per click in search reached dozens of dollars.
The Decision:
• launch a campaign in GDN with targeting on intentions, topics and interests;
• Expand information on the research on the landing;
• Start a search campaign for the most targeted requests.
In total, 22 targetings and more than 10 creative options have been tested.
Before the launch of the campaign, more than 1,000 ineffective sites were excluded.
The optimization work is done every day.
The result:
• SRS decreased from tens of dollars to $0.95
• in the process of optimization the SRS decreased by another 13%
The number of applications has increased 7 times.
Target audience: CMO in the United States.
The task:
• Reduce the cost of targeting traffic for the content project
• Increase the number of applications for research development.
The problem: target requests are very few, the price per click in search reached dozens of dollars.
The Decision:
• launch a campaign in GDN with targeting on intentions, topics and interests;
• Expand information on the research on the landing;
• Start a search campaign for the most targeted requests.
In total, 22 targetings and more than 10 creative options have been tested.
Before the launch of the campaign, more than 1,000 ineffective sites were excluded.
The optimization work is done every day.
The result:
• SRS decreased from tens of dollars to $0.95
• in the process of optimization the SRS decreased by another 13%
The number of applications has increased 7 times.
Kyiv 
Available for hire