CPA decreased by 46%, coll-in leads increased by 40%

Customer: Official Italian car dealer
The task is to reduce the cost of attracting a lide ready to buy a car.Increase the flow of leads

What was done:

1 .A review of the current campaign has been carried out and errors have been found:
• semantics are not complete and collected not from real edition, but combined by templates;
• minus words are poorly worked, resulting in a lot of irrelevant clicks;
• There was no adequate structure, different requests were combined into one group;
• as a result, DVCS was not used in the ads;
• Configuration errors (setting strategies, rotating, device correction, etc.)2ndNew campaigns are set up:
• from zero the semantics from Google’s real edition in Russian and Ukrainian languages are collected;
• Minus words are processed, all irrelevant requests are cleared;
• the correct structure of the campaigns and the GO is created, hot, warm, general requests are submitted separately;
• For each group, there are three variants of ads from the DVCS.The result:
• Conversion cost (CPA) decreased by 46%
• Coal-in leads increased by 40%
Reduction of spending by 24%