The cost of the leather is reduced by 80%

Customer: a company for the construction of private houses.
The problem is that there are very few entering applications with a high leads price.

What was done:
• 70% of semantic extension due to hot and warm requests;
• the structure of the campaign;
• Tested versions of text ads;
• Minus words are made.

The result:
• Conversion cost decreased by 80%
CRT increased more than twice
CPC has fallen twice.
• A stable flow of leads.