Dentistry in Kyiv - received 1500+ applications at $2.14
## Point A
- Deterioration of the economic situation and increased competitive pressure among dental clinics in Kyiv.
- The clinic needed effective marketing to attract clients for key services (crowns, teeth cleaning, All-on-4 implantation).
- The first applications through lead forms were cheap but of low quality.
## Point B
- Over 1500 applications were received for the three services combined, with an average cost per application of approximately $2.14.
- The quality of applications improved through the refinement of lead forms and the launch of short websites/landing pages for consultations.
- A full landing page was created for All-on-4 implantation, resulting in over 400 inquiries at a cost of approximately $2.30 per application.
- The clinic received a steady flow of clients and was able to compete effectively in the market.
## Results
From the very beginning, advertising was planned to be conducted on lead forms on Facebook while developing landing pages for services to avoid wasting time. Lead forms were launched for inexpensive services, specifically for cleaning and dental crowns.
Our advertising offer was simply a discount on services. We received 40 applications for each service, but the quality of these applications was low.
### Received 80 applications at $1.50
Then we decided to make adjustments to the lead form, added 3 fields that people had to fill out themselves, and relaunched the advertising. The results improved significantly.
### Received 761 applications for teeth cleaning and crowns at approximately $2.30
After advertising on the lead form, we decided to improve the quality of applications and direct people to a short website. The website would have limited information about metal-ceramic crowns and a form for booking a consultation.
### Received over 200+ inquiries for consultations regarding dental crowns at approximately $3-4 per inquiry
For the advertising of All-on-4 implantation, we developed a full landing page that described the service, its advantages, cost, patient reviews, and our contact information.
Received over 400+ inquiries from patients at a cost of approximately $2.30.
- Deterioration of the economic situation and increased competitive pressure among dental clinics in Kyiv.
- The clinic needed effective marketing to attract clients for key services (crowns, teeth cleaning, All-on-4 implantation).
- The first applications through lead forms were cheap but of low quality.
## Point B
- Over 1500 applications were received for the three services combined, with an average cost per application of approximately $2.14.
- The quality of applications improved through the refinement of lead forms and the launch of short websites/landing pages for consultations.
- A full landing page was created for All-on-4 implantation, resulting in over 400 inquiries at a cost of approximately $2.30 per application.
- The clinic received a steady flow of clients and was able to compete effectively in the market.
## Results
From the very beginning, advertising was planned to be conducted on lead forms on Facebook while developing landing pages for services to avoid wasting time. Lead forms were launched for inexpensive services, specifically for cleaning and dental crowns.
Our advertising offer was simply a discount on services. We received 40 applications for each service, but the quality of these applications was low.
### Received 80 applications at $1.50
Then we decided to make adjustments to the lead form, added 3 fields that people had to fill out themselves, and relaunched the advertising. The results improved significantly.
### Received 761 applications for teeth cleaning and crowns at approximately $2.30
After advertising on the lead form, we decided to improve the quality of applications and direct people to a short website. The website would have limited information about metal-ceramic crowns and a form for booking a consultation.
### Received over 200+ inquiries for consultations regarding dental crowns at approximately $3-4 per inquiry
For the advertising of All-on-4 implantation, we developed a full landing page that described the service, its advantages, cost, patient reviews, and our contact information.
Received over 400+ inquiries from patients at a cost of approximately $2.30.