The PPC Strategy. The office furniture. Sales increases 3.5 times

The Stages 1.Audit and elimination of losses

Correction of critical errors:
Audit of advertising campaigns.
Optimize Google Analytics (inappropriate logic of goals)
The chaotic budget distribution
Fixed basic errors in settings.

Fast victories :
The budget is allocated in accordance with the priorities of advertising campaigns.
Optimize search campaigns
- optimized landing pages "with low quality"
Focus on positioning in “target messages”
Remarketing (correcting and removing errors)
- eliminate ineffective cold audiences and advertising campaigns

Results of the stage:
Reduction of CPO c 17% to 9%
Reduction of the budget by 35%
Increase of gross income by 55%

The Scope 2.Increase of Governance

The preparation:
Matrix of audiences
Target Portraits of Customers
Signals to create audiences on Facebook, Yandex, Google
Triggers and the most organic target messages for each group of customers
Additionally, for each segment, the customer journey (customer journey) and the influence of each contact point on the final sales were prescribed.The work:
Google Analytics and Facebook Pixel
Value of Conversions
Configuration of “events”
Structure of advertising campaigns
The Analysis System
Results: After the structure and redistribution of the budget we received a 65% gross income increase with a slight increase in CPO to 10% within the acceptable 14% framework.The Stages 3.Massacre
The Google Shopping:
points of growth
Structure of trade campaigns
The result:
- 120% increase in sales (online store)
60% of the dealer (dealer)
Increase customer value and click:
Remarketing of audiences
Improvement of Creatives
Optimized frequency of display
The result:
The value of the call for the first interaction increased by 28%
Conversion per 1 user increased by 34%
Cold audiences:
The Right Auditors
Optimization of Creatives