Sushi Delivery - Meta, Google Ads, SMM

About the project: sushi delivery in Frankfurt
> Task: generating order requests
**Services:** targeted advertising on Meta, Google Ads, SMM, working with bloggers

### Challenges:
- Launching from scratch
- The German audience is not accustomed to Ukrainian sushi
- No option to dine in the establishment
- Limitations on possible content
- Many Ukrainians live outside the city

### Solutions:
- Working with bloggers or individuals from our audience in Ukrainian and German languages
- Recommendations regarding the website
- Focusing on exclusive rolls and items
- Offers for active buyers
- Dividing the budget for audience growth and orders on the website
- Highlighting several types of creatives: emotions of people, targeted product content, our delivery, themed for events, content from bloggers, unique items
- Choosing 2 platforms (Meta, Google) for advertising to cover the maximum market
- Creating a Google My Business account additionally
- Finding a content manager on location and controlling the work
- Setting up analytics

### Meta Results:
*companies were divided into engaged audience, brand awareness, and lead generation
Website requests: 1,961
Budget: $8,398.25
Average purchase price: $7.11

Google Results
Purchases: 101
Calls: 44
Budget: €1,591.20

SMM
### What was done:
- Strategy developed
- Technical tasks for content
- Working with bloggers and sending proposals
- Creating posts, stories
- Implementing style/design of the profile