Platform. Launch of advertising X, Meta, TikTok

About the project: a platform that enhances the traveler experience
https://travelverse.live/en

> Task: registration generation
**Services:** advertising on Meta, X, TikTok

GEO: Europe and Japan

### Challenges:
- a startup that is still in the process of developing full functionality
- the project requires the creation of a large amount of video content
- this is a new solution for the potential audience, so it is necessary to encourage usage as effectively as possible

### Solutions:
- focus on creating creatives that are suitable specifically for platforms and web3 solutions
- highlight the most popular tourism trends
- conduct a deep analysis of user behavior on the site
- describe the nearest and popular problems that create the impression of impossibility to operate without our platform
- implement premium creatives with 3D and AI approaches

### What has been done:
- Conducted competitor analysis
- Analyzed the audience
- Technical preparation for advertising
- Developed a strategy
- Created creatives and texts for them
- Processed hypotheses
- Launched and reported on advertising campaigns
- Monthly plans with KPIs
- Launched campaigns: traffic to the site aimed at registration for performers/employers, traffic to Instagram profile
- Created a detailed content and website development plan

### Meta Results:
*the campaigns were divided into audience engagement, awareness, and lead generation
Total applications: 1767
Reach: 219,507
Budget: $1624
Total registrations: 23

### X Results:
Budget: $1153
Total registrations: 7

### TikTok Results:
Budget: $643
Total registrations: 4