Targeted advertising for business school

About the project: business school in London (offline), Europe (online)
> Task: attracting clients to the business course and increasing the school's recognition
**Services: targeted advertising on Facebook, Instagram

### Challenges:
- High cost of courses
- Launching from scratch
- Gathering an audience for specific dates

### Solutions:
- Audience growth on Instagram
- Narrowing down for different businesses
- Showcasing successful student cases

### What has been done:
- Developed a strategy
- Launched 3 campaign goals: traffic, conversions, leads through forms
- Created 15 creatives
- Linked with the CRM system to track sources and lead effectiveness
- Tested several regions in Europe
- Several funnels: website, Meta forms, through profile, through webinars, also currently being implemented through a chatbot and mini-product

Audiences:
- LAL
- Entrepreneurs
- Business technology
- Startups
- Investments
- Business training

Applications: 202
Budget: 171,506.29 UAH.
Cost per application: +- 1500 UAH, in some situations 350 UAH, depending on the funnel