About the project: pool / hotel / fitness / spa / restaurant
Task: generating service requests and increasing awareness
**Services: targeted advertising on Meta
### Challenges:
- Completely revamped business strategy and need to start everything from scratch
- Large number of possible services, so strategic tasks need to be set up with different funnels
- Premium segment
- City near the front
- No working website
- Ongoing events and special offers require quick implementation and proper budget allocation to avoid decreasing key service metrics.
- Obsolescence of some accesses
### Solutions:
- Detailed development of the content creation system.
- Budget balance between conversion and attractive formats by defining advertising goals for each content group.
- Grouping services.
- Creating a service matrix.
- Cohort analysis of customer retention.
- Collaboration with management staff.
Platforms: Facebook, Instagram
### What has been done:
- Conducted competitor analysis
- Analyzed the audience
- Technical preparation for advertising
- Developed strategy
- Created recommendations for content and creatives
- Processed hypotheses
- Launched and reported on advertising campaigns
- Monthly plans with KPIs
- Launched campaigns: traffic to profile, lead generation, direct messages
Messages: 694
Subscriptions: 942
Budget: $2006.37
Task: generating service requests and increasing awareness
**Services: targeted advertising on Meta
### Challenges:
- Completely revamped business strategy and need to start everything from scratch
- Large number of possible services, so strategic tasks need to be set up with different funnels
- Premium segment
- City near the front
- No working website
- Ongoing events and special offers require quick implementation and proper budget allocation to avoid decreasing key service metrics.
- Obsolescence of some accesses
### Solutions:
- Detailed development of the content creation system.
- Budget balance between conversion and attractive formats by defining advertising goals for each content group.
- Grouping services.
- Creating a service matrix.
- Cohort analysis of customer retention.
- Collaboration with management staff.
Platforms: Facebook, Instagram
### What has been done:
- Conducted competitor analysis
- Analyzed the audience
- Technical preparation for advertising
- Developed strategy
- Created recommendations for content and creatives
- Processed hypotheses
- Launched and reported on advertising campaigns
- Monthly plans with KPIs
- Launched campaigns: traffic to profile, lead generation, direct messages
Messages: 694
Subscriptions: 942
Budget: $2006.37