Tactical Goods Store
For the online equipment store, I conducted a complete set of works necessary for a successful launch and further promotion. The main tasks included the following:
Creating a Google Ads account:
Starting work on setting up Google Ads, creating an account, connecting payment tools, and integrating with analytical systems to track results.
Proper organization of campaigns for search and display advertising, which allowed for a clear structure for future scaling.
Setting up advertising campaigns:
Developing a strategy based on the key goals of the store: increasing traffic, improving conversions, and maximizing ROI.
Setting up search, display, and remarketing campaigns considering the specifics of the product (equipment for tourism, camping, etc.), which allowed for the most effective reach of the target audience.
Optimizing targeting and selecting appropriate audiences: by interests, demographics, and behavioral factors.
Keyword optimization:
Careful selection of keywords for advertising campaigns using Google Keyword Planner tools, which allowed attracting relevant traffic.
Making adjustments to the keyword strategy based on campaign metrics to improve advertising effectiveness.
Creating long-tail keywords that improved conversion due to the target audience with more specific intentions.
Setting up conversion tracking:
Implementing conversion tracking through Google Tag Manager and Google Analytics to monitor all user interactions on the site.
Connecting goals and events to collect data on sales, user registrations, adding products to the cart, etc.
Optimizing landing pages:
Working on improving product and category pages to increase conversions (optimizing for faster page loading, improving structure, UX/UI design).
A/B testing different page variants to determine the most effective approach.
Analysis and reporting:
Regular analysis of advertising campaigns, adjusting bids and strategies based on data from Google Analytics and Google Ads reports.
Preparing reports on campaign results, assessing achieved goals and profitability metrics.
This work covered all the basic stages of setting up an online store that are necessary for effectively attracting traffic and increasing sales through Google Ads.
Creating a Google Ads account:
Starting work on setting up Google Ads, creating an account, connecting payment tools, and integrating with analytical systems to track results.
Proper organization of campaigns for search and display advertising, which allowed for a clear structure for future scaling.
Setting up advertising campaigns:
Developing a strategy based on the key goals of the store: increasing traffic, improving conversions, and maximizing ROI.
Setting up search, display, and remarketing campaigns considering the specifics of the product (equipment for tourism, camping, etc.), which allowed for the most effective reach of the target audience.
Optimizing targeting and selecting appropriate audiences: by interests, demographics, and behavioral factors.
Keyword optimization:
Careful selection of keywords for advertising campaigns using Google Keyword Planner tools, which allowed attracting relevant traffic.
Making adjustments to the keyword strategy based on campaign metrics to improve advertising effectiveness.
Creating long-tail keywords that improved conversion due to the target audience with more specific intentions.
Setting up conversion tracking:
Implementing conversion tracking through Google Tag Manager and Google Analytics to monitor all user interactions on the site.
Connecting goals and events to collect data on sales, user registrations, adding products to the cart, etc.
Optimizing landing pages:
Working on improving product and category pages to increase conversions (optimizing for faster page loading, improving structure, UX/UI design).
A/B testing different page variants to determine the most effective approach.
Analysis and reporting:
Regular analysis of advertising campaigns, adjusting bids and strategies based on data from Google Analytics and Google Ads reports.
Preparing reports on campaign results, assessing achieved goals and profitability metrics.
This work covered all the basic stages of setting up an online store that are necessary for effectively attracting traffic and increasing sales through Google Ads.
Kyiv 
Available for hire