Target. Course in permanent makeup. Prague
Results of advertising work for the month
Niche: Permanent makeup course
Geo: Czech Republic, Prague.
Invested - $429
Received - 312,000 CZK ($13,736)
Number of applications - 31
Number of course enrollments - 6
Since I have already worked on this project, I know the audience, their pains and needs, what works and what doesn't, launching the ads was easy.
We closed the group for April, and several people signed up for further training.
What we did:
* Tested different creatives, videos worked best.
* Tested Reels for traffic. Also generated applications.
* Messages in Direct worked best.
What were the nuances:
*One challenge with projects in Europe is that results for message ads in Direct are not tracked in the ad manager; everything must be checked and calculated manually in Direct.
*Only active specialists with a cosmetologist certificate (cosmetologist or medical education) could enroll in the course; many interested parties were filtered out.
Niche: Permanent makeup course
Geo: Czech Republic, Prague.
Invested - $429
Received - 312,000 CZK ($13,736)
Number of applications - 31
Number of course enrollments - 6
Since I have already worked on this project, I know the audience, their pains and needs, what works and what doesn't, launching the ads was easy.
We closed the group for April, and several people signed up for further training.
What we did:
* Tested different creatives, videos worked best.
* Tested Reels for traffic. Also generated applications.
* Messages in Direct worked best.
What were the nuances:
*One challenge with projects in Europe is that results for message ads in Direct are not tracked in the ad manager; everything must be checked and calculated manually in Direct.
*Only active specialists with a cosmetologist certificate (cosmetologist or medical education) could enroll in the course; many interested parties were filtered out.
Kropivnitskiy 
Available for hire
Offer work