Target for a cosmetologist

A cosmetologist from Dnipro, specializing in aesthetic procedures and injection cosmetology.

Within the project, the service of lip contouring was promoted. The main task was to attract new clients through advertising on Meta Ads and to obtain the maximum number of targeted inquiries from women interested in the procedure.

The advertising campaign was built through messages, allowing for prompt consultation of potential clients, answering questions about the procedure, and scheduling appointments.

A feature of the project was the high competition in the cosmetology niche, so the main focus was on quality communication of the offer, building trust in the specialist, and attracting the most targeted audience.

Campaign goal:

To attract new clients for the lip contouring service through advertising on Meta Ads and to obtain the maximum number of targeted inquiries through messages.

Solutions:

• Conducted an analysis of the target audience in the cosmetology niche;
• Developed an advertising proposal for promoting lip contouring;
• Created and tested advertising creatives to attract new clients;
• Launched an advertising campaign aimed at obtaining messages;
• Optimized the advertising to reduce the cost per inquiry.

Results:

The advertising campaign allowed for attracting targeted inquiries from women interested in lip contouring. Some applications converted into appointments and prepayments for the procedure, confirming the quality of the attracted audience.

The price is indicated for a trial period of 10 days.

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