Target for the production of cookies and gingerbread B2B

About the project: production of cookies and gingerbread
> **Task:** attracting potential partners (distributors, retailers...)
**Services:** targeted advertising

### Challenges:
- High criteria for suitable leads
- Logistics only to certain regions
- Long decision-making time for potential clients

### Solutions:
- Narrowing interests
- Gathering audience from video views and interactions
- Revealing the company's philosophy and its history
- Adding several questions in the form on the website and in the Meta form
- Diverse creatives
- Creating relevant content for wholesale sales on Instagram

### What has been done:
- Developed a strategy
- Launched 6 campaigns
- Developed 5 creatives
- Linked with the CRM system to track sources and lead effectiveness

Audiences:
- LAL
- wholesale, distribution
- buyers
- trade
- trade narrowed to confectionery products
- entrepreneurship narrowed to trade and B2B
- Possible methods of product distribution

New partners acquired: 7
Budget: $1,375.72
Cost per application: +- $8