Target Meta and Google ad for wholesale trading service from China

About the project: a company that provides wholesale procurement services from China
> Task: generating applications for cooperation
**Services: targeted advertising on Meta, Google Ads, Telegram Ads, website development, chatbot development

GEO: Ukraine, USA, Kazakhstan

### Challenges:
- only large orders
- long decision-making process
- only suitable for store owners who want to sell products from China
- many newcomers in the field

### Solutions:
- developing several funnels through which we can find the best clients and stand out among others
- website development with a new design and revised offers
- a large amount of information when entering data for the application
- content from the owner and from China
- increasing platforms where we place ads
- developing free and low-cost products
- creating a community
- deep strategy for possible offers
- mini landing pages for test funnels
- developing detailed scenarios for videos

< Targeted advertising >
Platforms:
- Facebook, Instagram

### What has been done:
- Conducted competitor analysis
- Analyzed the audience
- Technical preparation for advertising
- Developed a strategy
- Created creatives and texts for them
- Processed hypotheses
- Launched and reported on advertising campaigns
- Monthly plans with KPIs
- Launched campaigns: traffic to profile, lead generation, transition to bot
- How did we launch lead gen? - large website, mini landing, Facebook forms, quiz site, transition from website to bot with form
- What did we promote? - mini product, lead magnets, services, community

UA and Kazakhstan Applications from website, chatbot, form: 433
USA Applications from website, chatbot, form: 24
Budget: $5454

< Google Ads >
### What has been done:
- Conducted competitor analysis and strategy
- Developed, segmented key phrases and texts for them
- Created banners based on the group of key phrases
- Launched campaigns: search, PM

UA and Kazakhstan Applications: 445
UA and Kazakhstan: 223,506.54 UAH.
USA Applications: 603
USA Budget: $3750.73