Target Meta, Google ad, SMM for sushi delivery

About the project: sushi delivery in Frankfurt
https://sushi.ento.business/de
> Task: generating order requests
Services: targeted advertising on Meta, Google Ads, SMM, working with bloggers

### Challenges:
- Launching from scratch
- The German audience is not used to Ukrainian sushi
- No option to dine in the establishment
- Limitations on possible content
- Many Ukrainians live outside the city

### Solutions:
- Working with bloggers or people with our audience in Ukrainian and German languages
- Recommendations regarding the website
- Focusing on exclusive rolls and items
- Offers for active buyers
- Dividing the budget for audience growth and orders on the website
- Highlighting several types of creatives: emotions of people, product targeting, our delivery, themed for events, content from bloggers, unique items
- Using 2 platforms (Meta, Google) for advertising to cover the maximum market
- Creating a Google My Business account
- Finding a content manager on location and controlling the work
- Setting up analytics

Requests on the website: 1,961
Budget: $3,081.46
Subscribers attracted: 3,800

Platforms:
- Facebook, Instagram

### What has been done:
- Conducted competitor analysis
- Analyzed the audience
- Technical preparation for advertising
- Developed a strategy
- Created creatives and texts for them
- Processed hypotheses
- Launched and reported on advertising campaigns
- Monthly plans with KPIs
- Launched campaigns: traffic to profile, purchases on the website, catalog, direct messages

### What has been done:
- Conducted competitor analysis and strategy
- Developed key phrases
- Set up the GMB and Search campaign
- Created banners and texts based on the group of key phrases

### What has been done:
- Developed a strategy
- Technical tasks for content
- Working with bloggers and sending proposals
- Creating posts, stories
- Implementing style/design of the profile