Targeted advertising on Meta

About the project: a platform that connects employers and performers https://wecan.cz/en/
> Task: generation of registrations
Services: targeted advertising on Meta
GEO: Prague

### Challenges:
- complex system of using the platform
- low motivation for performers to register, as the platform is new and there are few orders
- small GEO radius
- absence of a content system

### Solutions:
- creatives aimed at high-quality design segmentation
- highlighting the most popular service areas
- conducting a deep analysis of user behavior on the site
- describing the nearest and popular problems that create the impression of impossibility to work without our platform

Total applications: 1767
Reach: 237,906
Budget: 199,689.45 Kč (9,547.14$)

### What has been done:
- Conducted competitor analysis
- Analyzed the audience
- Technical preparation for advertising
- Developed a strategy
- Created creatives and texts for them
- Processed hypotheses
- Launch and reporting on advertising campaigns
- Monthly plans with KPIs
- Launched campaigns: traffic to the site with the goal of registering performer/employer, traffic to the Instagram profile
- Created a detailed content and website development plan