Targeted advertising: Go for a custom order for private houses

With a budget of $713.56, we earned $18,407
Geo: Atyrau, Aktau, Uralsk

The main client request is a minimum of 5 to 10 leads per day and increased sales.

What was done?
Target audience analysis
Competitor analysis
Instagram page analysis and improvements needed
Developed an individual promotion strategy
Prepared creatives and ad copy for launch

After the first ad launch, we did not get results. There were inquiries, but people did not respond to messages at all and did not continue the conversation. Why? Most likely they encountered bots. We did another restart, and the situation improved significantly.

After the testing period, a working combination was identified: 2 audiences with different interests, static creatives performed well.
We also tested different ad objectives: lead form, Instagram Direct. Instagram worked best.

What about the numbers?

Invested - $713.56
Received - 8,250,000 KZT (18,407.13$)
Total leads - 166
Cost per lead - $3.79
Number of sales - 4
ROAS - 2579%

If you also want to increase sales in your business, contact us in a message, and we will discuss an action plan.