Targeted advertising for sushi delivery 02
ABOUT THE PROJECT:
A small but quite popular delivery service in one of the cities of Ukraine. They position themselves as premium quality at an affordable price, with beautiful juicy rolls and cool packaging design. Minimalism, simplicity, identity, and muted colors. They have discount offers (old price, new price) and similar promotions.
MAIN TASKS:
1. Bring people to the delivery service
2. Build brand loyalty
3. Encourage repeat purchases
PITFALLS:
1. They searched for a working connection for a long time and conducted many test campaigns
2. Quite high competition, low average check, which also became an obstacle during the initial launches
WHAT HAS BEEN DONE:
1. Built a strategy considering CJM and CustDev
2. Conducted in-depth analysis (market, target audience, product, landing pages, etc.), identified key advantages, which were turned into triggers for the end consumer
3. Created a retargeting funnel for customer retention
LINK TO THE FULL CASE:
https://kleba.notion.site/02-1203a14a873080e9ab0ceac712724e76
A small but quite popular delivery service in one of the cities of Ukraine. They position themselves as premium quality at an affordable price, with beautiful juicy rolls and cool packaging design. Minimalism, simplicity, identity, and muted colors. They have discount offers (old price, new price) and similar promotions.
MAIN TASKS:
1. Bring people to the delivery service
2. Build brand loyalty
3. Encourage repeat purchases
PITFALLS:
1. They searched for a working connection for a long time and conducted many test campaigns
2. Quite high competition, low average check, which also became an obstacle during the initial launches
WHAT HAS BEEN DONE:
1. Built a strategy considering CJM and CustDev
2. Conducted in-depth analysis (market, target audience, product, landing pages, etc.), identified key advantages, which were turned into triggers for the end consumer
3. Created a retargeting funnel for customer retention
LINK TO THE FULL CASE:
https://kleba.notion.site/02-1203a14a873080e9ab0ceac712724e76
Kharkiv 
Available for hire
Offer work