1. Client and Task:
ARTY Sportswear — a Ukrainian manufacturer of professional sportswear.
Product: Custom tailoring of uniforms for teams (football, basketball, volleyball).
Task: Find a specific audience (coaches, team captains, club owners) and obtain wholesale orders in the season (November-December).
2. Duky-Ducky Strategy:
Selling uniforms "head-on" is difficult, so we approached it through emotion and visualization:
Creatives: We used dynamic videos (Motion Design) that demonstrate the quality of the fabric and cool design (example with the "explosive box").
Audience: Deep targeting on interests "Sports," "Coaching," as well as Look-alike (similar audiences) based on existing clients.
Offer: "Design development for your team's uniform — free." This lowered the entry threshold for applications.
3. Project Economics (The Language of Numbers):
This is not retail; it is complex sales with a high ticket.
Period: November - December.
Advertising expenses: 42,020 UAH.
Customer acquisition cost (CPA): 1,313 UAH.
Average ticket: 19,815 UAH (Orders are made for the entire team at once).
Result:
We built a system where every dollar invested brings in 15 dollars of profit.
Total orders: 32 (Wholesale batches).
Revenue from advertising: 634,089 UAH.
ROAS (Return on Advertising Spend): 1509%.
ARTY Sportswear — a Ukrainian manufacturer of professional sportswear.
Product: Custom tailoring of uniforms for teams (football, basketball, volleyball).
Task: Find a specific audience (coaches, team captains, club owners) and obtain wholesale orders in the season (November-December).
2. Duky-Ducky Strategy:
Selling uniforms "head-on" is difficult, so we approached it through emotion and visualization:
Creatives: We used dynamic videos (Motion Design) that demonstrate the quality of the fabric and cool design (example with the "explosive box").
Audience: Deep targeting on interests "Sports," "Coaching," as well as Look-alike (similar audiences) based on existing clients.
Offer: "Design development for your team's uniform — free." This lowered the entry threshold for applications.
3. Project Economics (The Language of Numbers):
This is not retail; it is complex sales with a high ticket.
Period: November - December.
Advertising expenses: 42,020 UAH.
Customer acquisition cost (CPA): 1,313 UAH.
Average ticket: 19,815 UAH (Orders are made for the entire team at once).
Result:
We built a system where every dollar invested brings in 15 dollars of profit.
Total orders: 32 (Wholesale batches).
Revenue from advertising: 634,089 UAH.
ROAS (Return on Advertising Spend): 1509%.