FB/Insta Advertising – Sushi and Pizza Delivery
1. Preparation
Information gathering: menu, prices, promotions, delivery zone
Setup: Business Manager, Instagram,
2. Creatives
Food photos/videos
Texts: "1+1 pizza", "30% Discount", "Free delivery"
Call to action: “Order now”, “Write in Direct”
3. Audiences
Geo: 5–10 km around the establishment
Age: 18–45
Interests: sushi, pizza, delivery, Glovo, discounts
Audiences: interests, retargeting, lookalike
4. Campaigns
Messages in Direct
Traffic to website/chatbot
Promotion: “1+1” or “-30% on first order”
5. Optimization
Daily monitoring of results
Testing new creatives
Weekly report
1. Preparation
Information gathering: menu, prices, promotions, delivery zone
Setup: Business Manager, Instagram,
2. Creatives
Food photos/videos
Texts: "1+1 pizza", "30% Discount", "Free delivery"
Call to action: “Order now”, “Write in Direct”
3. Audiences
Geo: 5–10 km around the establishment
Age: 18–45
Interests: sushi, pizza, delivery, Glovo, discounts
Audiences: interests, retargeting, lookalike
4. Campaigns
Messages in Direct
Traffic to website/chatbot
Promotion: “1+1” or “-30% on first order”
5. Optimization
Daily monitoring of results
Testing new creatives
Weekly report