Technical SEO & Content Architecture
Project Title:
Technical SEO & Content Architecture: Refactoring the Homepage of a Hosting Provider (Hvosting.ua)
Brief Description:
Transforming a basic copywriting task into a full technical SEO audit and content integration. Refactored the HTML structure of the homepage, implemented Schema.org microdata, and prepared developer-oriented code for quick content integration.
Full Project Description:
Input Data:
The client (hosting provider) requested the writing of several standard SEO articles to fill the website.
Technical Audit and Problem Identification:
Analysis of the website's source code showed that simply adding text would not yield SEO results due to significant errors in the DOM structure:
Lack of a semantic core in tags (the main heading was not an H1).
Violation of heading hierarchy (using instead of proper tags).
Empty functional blocks in the layout.
Absence of structured data for search engines.
My Solution (Technical Content Engineering):
I argued to the client the impracticality of "blindly" writing texts and suggested focusing the budget (700 UAH) on a deep development of one, the most conversion-oriented page — the Homepage.
Instead of a text document (Word), the client received a ready-to-implement HTML manual that can be handed over to the developer for the "Copy-Paste" method.
Implemented Task Stack:
Meta Tags Optimization: Relevant Title and Description were written considering commercial intents (NVMe, KVM, locations).
Refactoring the DOM Tree: Clear instructions were created for replacing incorrect div containers with semantically correct tags and .
Content Integration into UI: Concise marketing texts were written to fill empty advantage blocks (advt-item) directly in the HTML markup.
Implementation of Schema.org: Random FAQ output was replaced with a static block with embedded microdata FAQPage and Question/Answer. This ensures the appearance of rich snippets in Google search results.
LSI Copywriting: A structured SEO article was developed for the website footer, wrapped in responsive HTML layout (Bootstrap grid, lists, H3 headings).
Result:
The client received not just text, but a ready technical solution for correcting the page architecture and improving search ranking. The work was accepted on the first attempt without revisions.
Why This Approach is Beneficial for Business:
I do not work as a regular "typist." My task is to integrate content into the product. You receive ready code and clear technical instructions that save hours of work for your Front-end developer and are guaranteed to be read by Google algorithms.
Skills (Portfolio Tags):
#SEO #SearchPromotion #HTML #CSS #Layout #SEOaudit #TechnicalDocumentation #ContentManager #MarketingResearch
Technical SEO & Content Architecture: Refactoring the Homepage of a Hosting Provider (Hvosting.ua)
Brief Description:
Transforming a basic copywriting task into a full technical SEO audit and content integration. Refactored the HTML structure of the homepage, implemented Schema.org microdata, and prepared developer-oriented code for quick content integration.
Full Project Description:
Input Data:
The client (hosting provider) requested the writing of several standard SEO articles to fill the website.
Technical Audit and Problem Identification:
Analysis of the website's source code showed that simply adding text would not yield SEO results due to significant errors in the DOM structure:
Lack of a semantic core in tags (the main heading was not an H1).
Violation of heading hierarchy (using instead of proper tags).
Empty functional blocks in the layout.
Absence of structured data for search engines.
My Solution (Technical Content Engineering):
I argued to the client the impracticality of "blindly" writing texts and suggested focusing the budget (700 UAH) on a deep development of one, the most conversion-oriented page — the Homepage.
Instead of a text document (Word), the client received a ready-to-implement HTML manual that can be handed over to the developer for the "Copy-Paste" method.
Implemented Task Stack:
Meta Tags Optimization: Relevant Title and Description were written considering commercial intents (NVMe, KVM, locations).
Refactoring the DOM Tree: Clear instructions were created for replacing incorrect div containers with semantically correct tags and .
Content Integration into UI: Concise marketing texts were written to fill empty advantage blocks (advt-item) directly in the HTML markup.
Implementation of Schema.org: Random FAQ output was replaced with a static block with embedded microdata FAQPage and Question/Answer. This ensures the appearance of rich snippets in Google search results.
LSI Copywriting: A structured SEO article was developed for the website footer, wrapped in responsive HTML layout (Bootstrap grid, lists, H3 headings).
Result:
The client received not just text, but a ready technical solution for correcting the page architecture and improving search ranking. The work was accepted on the first attempt without revisions.
Why This Approach is Beneficial for Business:
I do not work as a regular "typist." My task is to integrate content into the product. You receive ready code and clear technical instructions that save hours of work for your Front-end developer and are guaranteed to be read by Google algorithms.
Skills (Portfolio Tags):
#SEO #SearchPromotion #HTML #CSS #Layout #SEOaudit #TechnicalDocumentation #ContentManager #MarketingResearch
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Arseny Antonenko
 Kyiv 12 0
|
Available for hire
12 Safes completed
1 arbitration
On the service 4 years
Offer work