Theme - Embroidered shirts brand
Topic - brand of embroidered shirts.
Work done:
1. E-commerce setup, installation of remarketing tag on the website.
2. Linking advertising account with the merchant, setting up feed rules.
3. Discussion of advertising strategy (agreed on setting up search, Pmax with product feed, and two local campaigns for different cities, later set up Pmax with dynamic remarketing audience)
4. Collection of Semantics and clustering of keywords into relevant groups. Collection of negative keywords.
5. Writing ads (headlines and descriptions) for approval by the client and correct display of services and brand positioning in Google search results.
6. Setting up conversion tracking on the website with GTag and GA4.
7. Approval by the client and setup of campaigns, assigning bids.
8. Adding logo, footnotes, structured descriptions, additional links, phone number, etc. to extensions.
9. Installation of scripts to display keys for Pmax campaigns and their placement locations.
10. Installation of a script to track purchased items to create analytics for the client on purchasing materials and sewing a popular model.
11. Continuous traffic and placement cleaning.
12. Checking budgets, effectiveness, and conversion rates of campaigns, changing strategies and budgets to increase competitiveness and win in auction statistics.
13. Follow-ups with the client and reporting on results once a month.
In the report screenshot, only the purchase conversion is shown, as it is the main conversion for the client.
Work done:
1. E-commerce setup, installation of remarketing tag on the website.
2. Linking advertising account with the merchant, setting up feed rules.
3. Discussion of advertising strategy (agreed on setting up search, Pmax with product feed, and two local campaigns for different cities, later set up Pmax with dynamic remarketing audience)
4. Collection of Semantics and clustering of keywords into relevant groups. Collection of negative keywords.
5. Writing ads (headlines and descriptions) for approval by the client and correct display of services and brand positioning in Google search results.
6. Setting up conversion tracking on the website with GTag and GA4.
7. Approval by the client and setup of campaigns, assigning bids.
8. Adding logo, footnotes, structured descriptions, additional links, phone number, etc. to extensions.
9. Installation of scripts to display keys for Pmax campaigns and their placement locations.
10. Installation of a script to track purchased items to create analytics for the client on purchasing materials and sewing a popular model.
11. Continuous traffic and placement cleaning.
12. Checking budgets, effectiveness, and conversion rates of campaigns, changing strategies and budgets to increase competitiveness and win in auction statistics.
13. Follow-ups with the client and reporting on results once a month.
In the report screenshot, only the purchase conversion is shown, as it is the main conversion for the client.
Lvov 
Available for hire
Offer work