The Internet Store of Berni Children's Clothing
The task:
Attracting new subscribers to Facebook and Instagram accounts, increasing traffic to the site and the number of sales from social networks.Initially for the children's clothes store, a target audience was determined, content strategy and content plans were developed taking into account the specificities of each of the social networks (Instagram, Facebook).Thanks to the elaborate strategy, regular posting of posts was set with the Later service, which allows you to plan posts, a single style selected for the Instagram tape.To make it easy for users to move to a site from Instagram, we have connected a service that offers the opportunity to make multiple links - linkin.bio. We also started to actively use Instagram Stories with built-in links to the site that were not previously published in the account.In order to increase the involvement in accounts and the loyalty of the audience, regular winning of goods were carried out.The most popular among the audience were the games of the sets of bedwear - such competition posts collected more than 4000 comments in 5-6 days, during which the games were held.For cooperation, the leaders of opinions were selected, whose blog's main topic is maternity.We also paid attention to the activity on blogging pages - the participation rate (the ratio of likes to the number of subscribers of the page) should not be less than 4-5%.The number of profile views increased to 6200, while the average daily profile visibility is 1500-2000 thousand people.We also started publishing reviews and photos made by customers, which raised the level of trust in the store.The result:
More than
15000
Increase in Instagram subscribers in 4 months
More than
12000
Facebook subscribers in 4 months of work
More than
7.5 per cent
Increase in conversions from social networks
Attracting new subscribers to Facebook and Instagram accounts, increasing traffic to the site and the number of sales from social networks.Initially for the children's clothes store, a target audience was determined, content strategy and content plans were developed taking into account the specificities of each of the social networks (Instagram, Facebook).Thanks to the elaborate strategy, regular posting of posts was set with the Later service, which allows you to plan posts, a single style selected for the Instagram tape.To make it easy for users to move to a site from Instagram, we have connected a service that offers the opportunity to make multiple links - linkin.bio. We also started to actively use Instagram Stories with built-in links to the site that were not previously published in the account.In order to increase the involvement in accounts and the loyalty of the audience, regular winning of goods were carried out.The most popular among the audience were the games of the sets of bedwear - such competition posts collected more than 4000 comments in 5-6 days, during which the games were held.For cooperation, the leaders of opinions were selected, whose blog's main topic is maternity.We also paid attention to the activity on blogging pages - the participation rate (the ratio of likes to the number of subscribers of the page) should not be less than 4-5%.The number of profile views increased to 6200, while the average daily profile visibility is 1500-2000 thousand people.We also started publishing reviews and photos made by customers, which raised the level of trust in the store.The result:
More than
15000
Increase in Instagram subscribers in 4 months
More than
12000
Facebook subscribers in 4 months of work
More than
7.5 per cent
Increase in conversions from social networks
Kharkiv 
Available for hire