The Internet Store of Brands

Purpose of Advertising:
1) Connecting potential customers to the site
2) receiving ice (request) at the lowest cost of ice.3) Obtaining clicks at the lowest possible price, while promoting the brand and expanding loyal customers.The main requirement was the minimum.
Budget for advertising, but with the maximum commitment.Strategy and tools:
Since at the beginning of the work the site was new and not optimized, then launching search advertising campaigns had no sense - it would just wipe money.And the decision was made to start working exactly with goods advertising - since the goods card was made simply according to all the laws of the jurisdiction.And this gave its results - we got 1-2 ice per day for the cost of a click of 20 copies.But to expand and increase the coverage
The betting on the minimum click was to be lifted up and made up of a further RK for search and banners.What is made:
1) A single commercial company
2) After the initial turn, the ads were able to optimize it and translate it into a smart layout.3) Further, they set the behavior analyst codes on the site and included dynamic campaigns.4) For the extension of the coverage of advertising campaigns, several search and banner advertising campaigns were created.The Results:
Period of work: 4 months
The average price of the visitor: 0.33 UAH
The average price of the ice: 11.75 UAH
Number of conversions: 852
Traffic range (on month): 29894
Conversion rate: 2.85%