The Internet Store of Conditioner Inventory
The task:
Attracting target subscribers; increasing involvement; increasing sales and average cheque.When we started the project, the Instagram profile was made in the style of “Eternal Tape”.The overall image looked beautiful, but separately the posts in the tape looked incomprehensible, and by entering the user profile it was difficult to understand where to click to get acquainted with the range of products.Therefore, it was decided to make the profile tape more minimalist and understandable, sorting the subject photos on a white background with images and videos inserted into the template.Also a big problem was a large number of subscribers and subscriptions to users from CIS countries, which were not targeted due to the geography of the store.A mass release was made from non-targeted users, and targeted advertising was launched only on residents in Ukraine.Also at the start of the project on Instagram was connected the service of multiple links linkin.bio, allowing the user to go directly to the product page, passing the need to search it independently on the site.In two months of service, the number of transactions from the social network increased by 320%.After the account opened the option to mark the goods on the photo using shoppable tags, it was decided to refuse the use of the service in favor of the built-in function.Since the launch of shoppable tags, the number of transactions has increased by another 115%.As a result of the work done, there was a stable growth in the number of subscribers, the involvement rate increased almost twice, and sales from social networks increased by 277%
The Results:
More than
4225 by
Increase of subscribers on Instagram
More than
1500
Growth of subscribers on Facebook
More than
277 percent
Increased conversions from social networks
Attracting target subscribers; increasing involvement; increasing sales and average cheque.When we started the project, the Instagram profile was made in the style of “Eternal Tape”.The overall image looked beautiful, but separately the posts in the tape looked incomprehensible, and by entering the user profile it was difficult to understand where to click to get acquainted with the range of products.Therefore, it was decided to make the profile tape more minimalist and understandable, sorting the subject photos on a white background with images and videos inserted into the template.Also a big problem was a large number of subscribers and subscriptions to users from CIS countries, which were not targeted due to the geography of the store.A mass release was made from non-targeted users, and targeted advertising was launched only on residents in Ukraine.Also at the start of the project on Instagram was connected the service of multiple links linkin.bio, allowing the user to go directly to the product page, passing the need to search it independently on the site.In two months of service, the number of transactions from the social network increased by 320%.After the account opened the option to mark the goods on the photo using shoppable tags, it was decided to refuse the use of the service in favor of the built-in function.Since the launch of shoppable tags, the number of transactions has increased by another 115%.As a result of the work done, there was a stable growth in the number of subscribers, the involvement rate increased almost twice, and sales from social networks increased by 277%
The Results:
More than
4225 by
Increase of subscribers on Instagram
More than
1500
Growth of subscribers on Facebook
More than
277 percent
Increased conversions from social networks
Kharkiv 
Available for hire