The Internet Store of Personalized Nuts
The task:
Increase income from e-mail marketing; optimize trigger messages; increase the involvement of existing customers; set the mail of promotions and promotions.We started with the creation of a unique design of emails for promotional mailing in the style of our client’s website.They also detailed the texts, planned experiments with photos in letters and GIFs to engage the audience.As a result, we have achieved bad results.Revenue from promo mailing increased by more than 400%.At the same time with the promotion optimization of mailing, we agreed to optimize the automatic mailing of Welcome-mails.Also, we were able to successfully make the optimization of the automatic sending of the thrown basket on the website of the online store.Previously, it was a message of 6 letters and one SMS, which resulted in users literally stumbled by letters and they simply dispatched.We significantly optimized the mail by removing all the extra and leaving only three intriguing letters:
In the first letter we informed visitors of the abandoned basket;
In the second letter they were informed of the abandoned goods and offered a small discount;
In the third letter we added a discount up, and in the addition, the sad butterfly of Buffy, who was very regret that the visitor went away without a purchase.After the work, we had the opportunity to compare the effectiveness of our e-mail and contextual advertising, which worked parallelly over a month.The revenue from the shipment was 72 percent higher than the context advertising, and the number of transactions was 73 percent higher.The result:
More than
by 400%
Increase in revenue from promo mailing
More than
200%
Increase in revenue from a welcome series of letters
More than
by 300%
Increase in revenue from sending with abandoned basket
Increase income from e-mail marketing; optimize trigger messages; increase the involvement of existing customers; set the mail of promotions and promotions.We started with the creation of a unique design of emails for promotional mailing in the style of our client’s website.They also detailed the texts, planned experiments with photos in letters and GIFs to engage the audience.As a result, we have achieved bad results.Revenue from promo mailing increased by more than 400%.At the same time with the promotion optimization of mailing, we agreed to optimize the automatic mailing of Welcome-mails.Also, we were able to successfully make the optimization of the automatic sending of the thrown basket on the website of the online store.Previously, it was a message of 6 letters and one SMS, which resulted in users literally stumbled by letters and they simply dispatched.We significantly optimized the mail by removing all the extra and leaving only three intriguing letters:
In the first letter we informed visitors of the abandoned basket;
In the second letter they were informed of the abandoned goods and offered a small discount;
In the third letter we added a discount up, and in the addition, the sad butterfly of Buffy, who was very regret that the visitor went away without a purchase.After the work, we had the opportunity to compare the effectiveness of our e-mail and contextual advertising, which worked parallelly over a month.The revenue from the shipment was 72 percent higher than the context advertising, and the number of transactions was 73 percent higher.The result:
More than
by 400%
Increase in revenue from promo mailing
More than
200%
Increase in revenue from a welcome series of letters
More than
by 300%
Increase in revenue from sending with abandoned basket
Kharkiv 
Available for hire