Goods for fishing

Client's requests:
- optimization of PMax campaigns;
- optimization of search campaigns for category and brand queries;
- setting up dynamic search ads for brand queries related to fishing rods and reels;
- enabling the "promotions" extension during their promotion period;
- displaying promotional ads during promotion periods;
- improving ad quality (headlines, images, logos, campaign names).

What was done:
1. The client had an idea for launching campaigns for the store, so we discussed the launch plan, proposed current strategies, and started setting up;
2. Within this client's work, 41 search campaigns, 53 high-efficiency campaigns, and 2 GDN campaigns were set up;
3. Worked with both category and brand queries in search;
4. Performance Max tested various optimization and product distribution schemes;
5. Since the setup period coincided with the transition from GA3 to GA4, helped the client set up the new analytics.

Results:
Over 4 months of work, $7.7k was spent, resulting in 1231 sales totaling $46,118.
The average ROAS for the project was 597%. However, the ROAS has been maintained at 770% in the last two months.