Tracking for GA4 and FB Pixel via GTM

Complete tracking setup for a travel services website, including UX audit and implementation of accurate analytics for future advertising optimization.

Work completed:
- Conducted a full technical audit and identified critical issues in dataLayer, button functionality, and the payment process.
- Prepared a detailed bug report for developers.
- Created a Google Tag Manager account, connected GA4 and Facebook Pixel, and configured and tested the tracking setup.
- After a second round of testing, identified additional issues and delivered an updated technical document to the developers.
- Created a server container and implemented the Facebook Conversion API via Google Cloud to improve event quality and bypass tracking blockers.

Result:
- Correct event transmission to GA4 and Facebook.
- Improved Event Match Quality through server-side implementation.
- The site is technically prepared for launching advertising campaigns and conducting full analytics.
- The project is in the final stage of implementation.

#gtm #GA4 #Pixelfacebook #ConversionAPI #GoogleAnalytics