Managing Instagram profile: Accountant, entrepreneur.

We have been cooperating since December 2019.

Before starting, the audience size was 1826 subscribers, and posts from the client or their employees were periodically published on the profile.

The main task is to work on the personal brand, so we completely changed the management format, and the profile became a personal blog.

Services provided to the client:
• content plan development
• editing client's posts
• working on the visual style
• targeted advertising and post boosting

Targeted advertising

Advertising budgets - 10,000 rubles per month. The main goal is to increase targeted subscribers (entrepreneurs and accountants). We periodically change the advertising strategy. For example, during the launch of an accounting course, we focus on accountants, and when the client is only providing consultations, we focus on entrepreneurs.

Results of sales from some advertising campaigns:

Lead generation
Allocated budget - 5,000 rubles.
Tools: application form. Invited to a free lesson where a paid course was sold.
Result: 68 applications.

Subscriber acquisition (results of the last month's work at the time of writing the case study in June 2020)
Allocated budget - 9,000 rubles.
Tools: teasers in stories (all placements were previously tested, this one showed the best result).
Result: 681 subscribers, cost per subscriber - 12.95 rubles.