Contextual advertising in Google Ads for ecocleaning-nyc.com
For the company ecocleaning-nyc.com, which provides professional cleaning services for apartments, offices, and upholstery cleaning in New York City, an effective Google Ads contextual advertising strategy was developed and implemented.
Main stages of work:
Demand research and keyword selection:
A deep analysis of popular queries in the niche was conducted (e.g., sofa cleaning NYC, apartment cleaning service, office cleaning near me) with an emphasis on commercial and geo-dependent phrases.
Account structuring according to best practices:
Separate campaigns were created for service categories: residential cleaning, commercial cleaning, furniture cleaning. Each service has its own thematic ad group with relevant keywords and creatives.
Search and Google Maps advertising:
Search campaigns + local campaigns on Google Maps were launched — this allowed reaching clients searching for services near their mobile device.
Ad extensions:
Extensions were configured — clarifications, links to subpages (dry cleaning, prices, reviews), address, phone, quick order. This increased CTR and made ads as noticeable as possible.
Remarketing and Performance Max:
Remarketing was set up for users who have already visited the site, as well as a Performance Max campaign with banners and videos to attract new clients.
Conversion tracking:
Extended conversions were installed via Google Tag Manager. This allowed precise tracking of inquiries, calls, and orders from the website.
Results:
Increase in inquiries by 47% in the first month;
Reduction of customer acquisition cost (CPA) by 35%;
Ad CTR — 8.4% (above industry average);
ROAS steadily growing, especially for campaigns with sofa and chair cleaning services.
For the company ecocleaning-nyc.com, which provides professional cleaning services for apartments, offices, and upholstery cleaning in New York City, an effective Google Ads contextual advertising strategy was developed and implemented.
Main stages of work:
Demand research and keyword selection:
A deep analysis of popular queries in the niche was conducted (e.g., sofa cleaning NYC, apartment cleaning service, office cleaning near me) with an emphasis on commercial and geo-dependent phrases.
Account structuring according to best practices:
Separate campaigns were created for service categories: residential cleaning, commercial cleaning, furniture cleaning. Each service has its own thematic ad group with relevant keywords and creatives.
Search and Google Maps advertising:
Search campaigns + local campaigns on Google Maps were launched — this allowed reaching clients searching for services near their mobile device.
Ad extensions:
Extensions were configured — clarifications, links to subpages (dry cleaning, prices, reviews), address, phone, quick order. This increased CTR and made ads as noticeable as possible.
Remarketing and Performance Max:
Remarketing was set up for users who have already visited the site, as well as a Performance Max campaign with banners and videos to attract new clients.
Conversion tracking:
Extended conversions were installed via Google Tag Manager. This allowed precise tracking of inquiries, calls, and orders from the website.
Results:
Increase in inquiries by 47% in the first month;
Reduction of customer acquisition cost (CPA) by 35%;
Ad CTR — 8.4% (above industry average);
ROAS steadily growing, especially for campaigns with sofa and chair cleaning services.