Google Advertising and Advertising for the WTO Network
Customer - the WTO network and automotive in Kiev and the premises.15 locations.
Objectives and objectives of the customer:
Nearly 70-80% of the income from the services provided came through the sales department from corporate customers.The task is to increase the share of retail customers to 50% or more.2.The company specializes in closely specialized services (start repair, generator repair, air conditioning supply) with relatively small average checks, so you need to ensure receipt of ice/conversions with advertisements not more expensive than 100 UAH/LID
3 .To conduct a marketing audit of the site, audit of existing Google Ads companies and accounts in Google My Business.What was made.1 .Marketing and technical analysis of the site according to the results of which was written TZ for the introduction of rights.The 2ndOptimize existing and create new accounts in Google My Business (geo-titles on Google Maps) for each WTO.Since business is local, and potential customers (managers) often enjoy searching in maps, this direction has been paid maximum attention.3 .There are 208 new advertising campaigns:
- A specific campaign on each service at each WTO with shows on the radius from the location;
- Special campaigns on each WTO with geo-words in key phrases with shows on Kiev and in front;
- Special campaigns with key questions "cent close" and tp.radiation from the location;
the remarketing campaign;
- Campaigns in the Google Context Media Network on separate services.Show in the high season period, or if necessary to emphasize one of the WTO;
Local campaign on Google maps.and 5.Management and optimization of advertising campaigns for 1 year.The result of my work.1 .Increase income from retail customers to 40-60% (depending on the location).The 2ndReduction of the value of the conversion/lead from 200 to 70 UAH.3 .Establish a stable channel of conversions/leads from Google Maps.and 4.Increase to the top of the WTO geometry in Google maps and improve their ranking.Over the year, it received 600 reviews from real customers with an average rating of 4.6.Contextual Advertising
Internet Advertising
The Internet Commerce
by Gugladvords
by GoogleAdWords
#Commerce
Objectives and objectives of the customer:
Nearly 70-80% of the income from the services provided came through the sales department from corporate customers.The task is to increase the share of retail customers to 50% or more.2.The company specializes in closely specialized services (start repair, generator repair, air conditioning supply) with relatively small average checks, so you need to ensure receipt of ice/conversions with advertisements not more expensive than 100 UAH/LID
3 .To conduct a marketing audit of the site, audit of existing Google Ads companies and accounts in Google My Business.What was made.1 .Marketing and technical analysis of the site according to the results of which was written TZ for the introduction of rights.The 2ndOptimize existing and create new accounts in Google My Business (geo-titles on Google Maps) for each WTO.Since business is local, and potential customers (managers) often enjoy searching in maps, this direction has been paid maximum attention.3 .There are 208 new advertising campaigns:
- A specific campaign on each service at each WTO with shows on the radius from the location;
- Special campaigns on each WTO with geo-words in key phrases with shows on Kiev and in front;
- Special campaigns with key questions "cent close" and tp.radiation from the location;
the remarketing campaign;
- Campaigns in the Google Context Media Network on separate services.Show in the high season period, or if necessary to emphasize one of the WTO;
Local campaign on Google maps.and 5.Management and optimization of advertising campaigns for 1 year.The result of my work.1 .Increase income from retail customers to 40-60% (depending on the location).The 2ndReduction of the value of the conversion/lead from 200 to 70 UAH.3 .Establish a stable channel of conversions/leads from Google Maps.and 4.Increase to the top of the WTO geometry in Google maps and improve their ranking.Over the year, it received 600 reviews from real customers with an average rating of 4.6.Contextual Advertising
Internet Advertising
The Internet Commerce
by Gugladvords
by GoogleAdWords
#Commerce
Kyiv 
A little busy