VKontakte Advertising: 60 Applications to Motorcycle Service in Moscow
Project: Motorcycle
Region of Moscow:
Task: Attracting new customers to motorcycle service
Stages of work:
Stage No. 1A proposal “which cannot be rejected”
It was decided to attract customers for the free computer diagnosis of a motorcycle (a valuable service that usually costs money), and then by the results to sell to the motorcycle owner the solution of the problems found.Stage No. 2Creating a website and forming an offer on it
To get the diagnosis, the visitor had to pass a small test query, eventually leaving his phone number.The time of diagnosis is specified by telephone.Stage No. 3The audience of VKontakte
We were interested in motorcycle owners.Accordingly, audiences were gathered for interests related to motorcycles, as well as for the brands and types of motorcycles.A total of about 18 audiences.Stage No. 4Creating Advertisements
The form of promo post was selected.For this, several variants of large advertising images for promotional posts + advertising text were prepared.
Stage No. 5.Testing
At this stage, all audiences were tested, the options of the ads were selected.The audiences that did not submit applications were turned off, only the workers of them remained.The Results:
Number of clicks: 408
The Sr.Price per click: 12,54 rubles
The Sr.CTR: 0.8 %
Examination budget: 5118 rubles
Requests received: 60
Cost of application: 85 rubles
As it turned out, the business owner's requests were processed incorrectly.But at the same time, after 2 weeks of work (intermediate result), he that through applications he has already received from customers more than 60 thousand rubles for repairs of motorcycles.Furtherly, the sales script has been corrected to process applications more effectively.Advertising + cost for work has been collected with good profits.#SMM #in contact
Region of Moscow:
Task: Attracting new customers to motorcycle service
Stages of work:
Stage No. 1A proposal “which cannot be rejected”
It was decided to attract customers for the free computer diagnosis of a motorcycle (a valuable service that usually costs money), and then by the results to sell to the motorcycle owner the solution of the problems found.Stage No. 2Creating a website and forming an offer on it
To get the diagnosis, the visitor had to pass a small test query, eventually leaving his phone number.The time of diagnosis is specified by telephone.Stage No. 3The audience of VKontakte
We were interested in motorcycle owners.Accordingly, audiences were gathered for interests related to motorcycles, as well as for the brands and types of motorcycles.A total of about 18 audiences.Stage No. 4Creating Advertisements
The form of promo post was selected.For this, several variants of large advertising images for promotional posts + advertising text were prepared.
Stage No. 5.Testing
At this stage, all audiences were tested, the options of the ads were selected.The audiences that did not submit applications were turned off, only the workers of them remained.The Results:
Number of clicks: 408
The Sr.Price per click: 12,54 rubles
The Sr.CTR: 0.8 %
Examination budget: 5118 rubles
Requests received: 60
Cost of application: 85 rubles
As it turned out, the business owner's requests were processed incorrectly.But at the same time, after 2 weeks of work (intermediate result), he that through applications he has already received from customers more than 60 thousand rubles for repairs of motorcycles.Furtherly, the sales script has been corrected to process applications more effectively.Advertising + cost for work has been collected with good profits.#SMM #in contact
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