Yandex.RSA: 18 applications for the installation of heating Rostov

Project: Company for the installation of heating and water supply systems
Region: Rostov-on-Don (Russia)

Features: collection of applications through the site of the questionnaire + heating page with limited special offer after the application.

After this, the sale goes by telephone / at the meeting.

Stage No. 1 A website survey was developed with a test of 12 questions for potential customers.

Stage No. 2 A campaign in #Yandex #RSI was launched on key words related to heating (except waste-type with plugins "with your hands", "free" and so on).

Number of clicks: 312
The average cost of a click: 14.67 rubles
Average CTR of advertisements: 0.2%
Requests received: 18
The average cost of the application: 255 rubles
Conversion of the site: 6.8%

Consultations and analysis of the manager's conversations with potential customers are also conducted. Work with the project continues. Work is on the reduction of the demand price, as well as on the quality of the leads processing.

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