Yandex.Direct+Google Adwords: Motorcycle Store

Project: Internet shop of motorcycles
Region: #Moscow

Stages of work:

Stage No. 1 Connecting the call tracking system to the site ( #calltracking )
Stage No. 2 Collection of keywords (both common on this topic and more segmented, by manufacturers)
Stage No. 3 Set #Yandex.direct, which included:
1) setting the search context for Moscow and regions
2) setting #Yandex #RSI
3) setting #retargeting with the conditions: "go out and out without order", "ordered but misformed"

Stage No. 4 The #GoogleAdwords setup includes:

1) setting the search context for Moscow and regions
2) setting #dynamic #remarketing with #GoogleMerchant
3) download the feed of goods in Google Shopping, setting the advertising there (analogue Yandex.Market)

The Results:
Click from contextual advertising systems: 7220
Conversions: 332 (here are the calls from the site + orders through the basket + orders in one click + calls through the callback)

#contextadvertisement #Moscow #moto shop #moto