Google Adwords: 46 Vinyl Plates Orders

Project: Internet shop of vinyl plates
Region : Ukraine

Stages of work:

Stage No. 1 He has gathered a group of keywords to which CA may come.

For example:

Vinyl Plates
Gramships
Pathephonic Plates
The musical plays
Plate for Grammofon
Plate for the loser
and td.

Since the niche was narrow, we had to gather all possible options.

Stage No. 2 He broke the keywords and gathered a list of minus words so that he did not waste the budget.

Stage No. 3 For each group, it has made its own, separate announcement, for maximum relevance.

Stage No. 4 After a month of conduct, according to the statistics, he carried out a "cleaning" of groups and keywords: he turned off everything that does not make orders and left only what converts.

According to the results for today:

Number of clicks: 4 168
Average CTR for all ad groups: 4.65%
The average cost of the click: 2.7g
Acquired confirmed orders through the basket: 46
+ calls that are not recorded in the statistics