Yandex.RSA: applications for calculation of video surveillance
Contextual Advertising
Project: Company for the installation of video surveillance and sale of equipment
Region: Kemerovo (Russia)
Characteristics: I applied a new technology here - collect applications through web sites.
As a result, we get contacts (name, phone) from potential customers who are planning to install video surveillance and are looking for equipment for this.
After this, the sale goes by telephone / at the meeting.
Stage No. 1 A website survey with a test for potential customers.
Stage No. 2 A #Yandex #RSI campaign has been launched on key words related to video surveillance (except waste-type with plugins "with your hands", "online" and so on).
Results received: 11 applications
Cost of application: 135-150 rubles
The campaign is in the test phase. And it was already a sale that occupied it.
Currently, the work is being carried out to reduce the price of the application (cost per click, testing of the site options, advertising options).
#YandexDirect #Settings #ContextReklama
Region: Kemerovo (Russia)
Characteristics: I applied a new technology here - collect applications through web sites.
As a result, we get contacts (name, phone) from potential customers who are planning to install video surveillance and are looking for equipment for this.
After this, the sale goes by telephone / at the meeting.
Stage No. 1 A website survey with a test for potential customers.
Stage No. 2 A #Yandex #RSI campaign has been launched on key words related to video surveillance (except waste-type with plugins "with your hands", "online" and so on).
Results received: 11 applications
Cost of application: 135-150 rubles
The campaign is in the test phase. And it was already a sale that occupied it.
Currently, the work is being carried out to reduce the price of the application (cost per click, testing of the site options, advertising options).
#YandexDirect #Settings #ContextReklama