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About the Project (Overview)
Development of a custom double-sided wedding invitation in A5 format, turnkey. The main task is to move away from classic ornate templates with gold embossing and create a light, stylish, and emotional story that reflects the couple's character.
• Format: A5 (148×210 mm), prepared for double-sided printing.
• Style: Minimalism, doodle art, line art.
• Focus: Contemporary commercial illustration for premium and intimate printing.
Tasks and Challenges (The Challenge)
• Combine informativeness and "airiness": Place a large array of technical data (date, timing, location, dress code, RSVP, gift wishes) without overcrowding the space and maintaining a minimalist spirit.
• Emotional anchor: Create unique characters in a casual, lively pencil sketch style that set the tone for the entire celebration.
• Versatility: Ensure a perfect fit of the layout for dense textured paper types (cotton or kraft paper with pronounced texture).
Execution Process (The Process)
1. Conceptual search and storyline: Development of a series of line illustrations. Several storylines were created (walking hand in hand, a couple on a tandem bicycle) that convey dynamics, lightness, and a romantic mood without unnecessary pomp.
2. Working with text architecture (Typography): Using contrast between an accent, lively calligraphic font for names and a concise, easy-to-read humanist grotesque for information blocks.
3. Development of infographics for the back side: Instead of dry lists of requirements, unique minimalist icons (Dress code, RSVP, parking) were illustrated for the back side (Details). This transformed organizational moments into part of the visual style.
Result (The Result)
A clean, adaptive design of the wedding layout has been created, ready for offset or digital printing on designer cardboard.
• Front side: Focuses attention on the couple and the main event through emotional illustration.
• Back side: Serves as a convenient and aesthetic guide for guests, where each block of information is visually separated and easy to read.
The card leaves a feeling of premium, yet very personal and warm branding of the event.
Technical Specifications (Specs)
• Programs: Adobe Photoshop / Procreate
• Color model: CMYK (for print) / RGB (for digital version)
• Resolution: 300 DPI
• Design elements: 100% original line graphics and icons.
Work details
Budget 16 USD
Added 27 May
19 views
Freelancer
Svitlana Zhuravel
Ukraine Kropivnitskiy  2  0

Available for hire Available for hire
2 Safes completed
On the service 2 months 27 days