Why the case data will not tell you absolutely anything?

1 .Differences in services: Even if the case is similar to what your business is doing, you may not provide part of the company’s services from the case, which immediately puts a cross on the possibility to repeat the same results.The 2ndDifferent Regions, Different Conditions: Different region = different purchasing capacity, different level of demand, different level of prices, different average check.3 .Advertising Differences: Another advertising budget = another number of traffic channels, other types of advertising campaigns and advertising tools, another awareness of the audience about the enterprise, other occupied positions for search, another volume of semantics, another volume of purchased shows, another volume of traffic, leads and sales.and 4.A different time of the year = a different season, a different level of demand, a different readiness to purchase, a different cycle of agreement.and 5.Pre-Coronavirus and Post-Coronavirus Hour: These are two completely different worlds.Take now read any pre-coronavirus case about the promotion of cafes/restaurants and ask the case author to repeat the result.Let’s think together, what will he answer you?6 .Enterprise Internal Indicators: You don’t know if the enterprise is satisfied with the case-received indicators because the primary brick indicators (CPC, CPA, number of ice) absolutely don’t say anything about the enterprise’s internal indicators.7 .Identity Impossible: Even if you make everything identical, you will have other internal indicators.The same site you will, of course, no one will do, so the site conversion you will be different.8thBrand Factors: Age, brand awareness, trust and market loyalty to the brand – all these factors affect the results and the impossibility to repeat the same result.Summary: When asking for cases, remember that they don’t always reflect real chances of repeating success.It is more important to understand the internal processes of the company, to adapt to your context and to take into account all the unique factors of your business.Casey is just one side of the medal.Successful cooperation requires deeper understanding and adaptation.