Google Tag Manager

If you think the site conversion is very low, don’t rush immediately to blame previous subordinates-marketers for poorly performed work.First, create technical conditions for the possibility of further tracking of the problem places.With the GTM I will help you digitize in the user behavior analysis system and the transitions of different objects from one state to another, and immediately it will become as transparent as possible to see where the "leaves" are actually, how critical each of them, and it will be much easier to build hypotheses on the correction of each of the problems.When you have the opportunity to see in the report of traced events that visitors of the site, for example, don’t even touch the second screen (or any important section for decision making), you’ll see where you need to pay special attention.On the screens only a part of the tags set by me for the last of the customers.There are 23 types of events:

1 .The depth of the review of "seosh" texts - read or how deeply.The 2ndThe photo gallery.3 .Opening of Service Cards.and 4.Turn the service card with a gun.and 5.Internal transitions between pages - how interesting one or another material is.6 .Different types of conversions from different pages.7 .Click on different buttons.8thOpening of the Leader.The 9.Click in the field of leadform and fill them.The 10.confirmation of the lead form.11 of 11.The floating windows.12 .All stages of cookies acceptance.13 .Click on Google Map.14 .Click on the phone number.15 .Click on the social network button.16 is.Start and percentage of video viewing.17 .Opening deposits (covered sections with other content).18thDiscovery of "acordeons" (when when you click on a point in the list, a block with text falls out, when you click on another point in the list, its description is revealed, and the previous one is hidden).19 .The time on the site with the account of cookies, i.e. the overall duration of the visit to all pages.20 .The vision of each service plate - on the PC all the plate are displayed on one screen, but on the mobile - vertically one after one.21 of 21.The appearance of the photo in the gallery is at the degree of its rotation.22 is.A group of triggers with a combination of the depth of the scroll and the time of visit, as when the full-screen downloads are displayed, the pages processed all the tags of the depth of the scroll when the page has not yet been downloaded.23 .View of each section - on which sections users go out or carry out further actions.