Wlaunch — SaaS platform for small businesses in the service sector
Contextual Advertising
Wlaunch is a SaaS platform that helps automate online booking, sales, and management for small service businesses: from yoga studios to educational courses.
Tasks
1. Transition marketing from a chaotic mode to a managed system with analytics.
2. Test 4 niches and identify the most profitable segments.
3. Set up end-to-end tracking and integration with CRM.
Results:
- CPL on Google: from 388–600 UAH → to 150–180 UAH
- CPL on Meta: $1.5–3
- Increase in inquiries: 4.5 times (from 6–8 to 25–30 per week)
- Conversion to payment: up to 12% in the sports and beauty segments
- First client from advertising — already in the first month
- Stable flow of applications without peaks and troughs
- Automated real-time analytics
- Cost per conversion halved within a few months of work (November-January)
- Number of registrations tripled during the project period
Tasks
1. Transition marketing from a chaotic mode to a managed system with analytics.
2. Test 4 niches and identify the most profitable segments.
3. Set up end-to-end tracking and integration with CRM.
Results:
- CPL on Google: from 388–600 UAH → to 150–180 UAH
- CPL on Meta: $1.5–3
- Increase in inquiries: 4.5 times (from 6–8 to 25–30 per week)
- Conversion to payment: up to 12% in the sports and beauty segments
- First client from advertising — already in the first month
- Stable flow of applications without peaks and troughs
- Automated real-time analytics
- Cost per conversion halved within a few months of work (November-January)
- Number of registrations tripled during the project period