Yandex Direct: 60 conversions for hairstyles courses
Project: Training Centre for Hairstylists
Region: Kazan (Russia)
Features: a very narrow topic and a very small city.Physically large flow of applications from Direct was given unrealistic (200 clicks per month - a roof for this direction), but bring applications at an adequate price - well.Stages of work:
Stage No. 1Supplementation of the offer on the site: a discount with a continuous upgrading period of validity has been introduced + multi-blocks upgrading from the point of view of marketing.The UTP center is also awarded separately: guaranteed employment after courses.Stage No. 2A collection of keywords in the direction of "courses of hairstyles", "training hairstyles".Stage No. 3He worked deeply minus words to cut off the excess requests that eat the budget.Stage No. 4Created relevant ads with an emphasis on the UTP center + selling add-ons in it (telephone, clarifications, additional links, address).Stage No. 5.Connected and set up #retargeting.The Results:
The number of clicks: 1 134
Average CTR of Advertisements: 23.16
The average price of the click: 17.80 rubles
Conversions made: 60 (applications through the form)
Conversion rate: 5.29%
The average cost of conversion: 336.51 rubles (approximately 135 grn)
#Yandex.Direct #Beauty
Region: Kazan (Russia)
Features: a very narrow topic and a very small city.Physically large flow of applications from Direct was given unrealistic (200 clicks per month - a roof for this direction), but bring applications at an adequate price - well.Stages of work:
Stage No. 1Supplementation of the offer on the site: a discount with a continuous upgrading period of validity has been introduced + multi-blocks upgrading from the point of view of marketing.The UTP center is also awarded separately: guaranteed employment after courses.Stage No. 2A collection of keywords in the direction of "courses of hairstyles", "training hairstyles".Stage No. 3He worked deeply minus words to cut off the excess requests that eat the budget.Stage No. 4Created relevant ads with an emphasis on the UTP center + selling add-ons in it (telephone, clarifications, additional links, address).Stage No. 5.Connected and set up #retargeting.The Results:
The number of clicks: 1 134
Average CTR of Advertisements: 23.16
The average price of the click: 17.80 rubles
Conversions made: 60 (applications through the form)
Conversion rate: 5.29%
The average cost of conversion: 336.51 rubles (approximately 135 grn)
#Yandex.Direct #Beauty
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