Yandex Direct: conversion up to 6.25%, video studio

Project: Wedding Video Studio
Region: Almaty, Kazakhstan

Advertising Groups of Products: Wedding Video

Stages of work:

Stage No. 1 He has collected keywords for the selected group with sales intention (which involve commercial interest in that product) + variations of keywords that involve the same group (e.g., " wedding video " and " wedding video session")

Stage No. 2 He worked deeply minus words to cut off the excess requests that eat the budget.

Stage No. 3 Created relevant ads + sales add-ons in it (telephone, details, additional links, address)

Stage No. 4 Thanks to the conduct of the advertising campaign, it has been successfully reduced the cost of conversion.

The Results:

Visits : 57
Conversions: from 2.5 to 6.25% (the form of request for feedback)

#YandexDirect #ContextAdvertising