Good time for the day!Today I will tell you about my experience of attracting customers to the installation of stretched roofs.Auditories
- repair (in a wide sense and various small repairs),
- real estate (new buildings, secondary, delivery, investment in real estate),
- the installation of the house (mobile, large household equipment, windows / doors, etc.and the
- retargeting (to all visitors to the site),
Look-a-like by customer base (only starting to work).What works better?1 .The application from women is almost 3 times more, but men are also enough, about 70 to 30.2ndAge – 27+
ThreeAuditors (in the manner of reduced performance)
A little about the sources
I also note that I have not been constantly engaged in advertising campaigns.They were initially set and launched in early May, after which I periodically made adjustments and optimizations.In just 7 months, 3 corrections were made with pauses in a couple of months.All this time, the campaign was practically continuous.Of course, if I were constantly engaged in campaigns, then the final results on the cost of the application would be more attractive, but for the customer, the constant 3 networks would eventually be more expensive than one-time adjustments.The amounts are relatively small.We are currently working together and on the approach of new adjustments :)
The average cost of the application: 21.8 rubles.The average conversion: 8.26%
The customer is still doing everything.Networks are currently the only source of traffic, the context has been disabled due to the high cost of the application.We receive an average of 5-6 applications per day.Here, like, and everything I wanted to tell and show :) I hope it was helpful!
- repair (in a wide sense and various small repairs),
- real estate (new buildings, secondary, delivery, investment in real estate),
- the installation of the house (mobile, large household equipment, windows / doors, etc.and the
- retargeting (to all visitors to the site),
Look-a-like by customer base (only starting to work).What works better?1 .The application from women is almost 3 times more, but men are also enough, about 70 to 30.2ndAge – 27+
ThreeAuditors (in the manner of reduced performance)
A little about the sources
I also note that I have not been constantly engaged in advertising campaigns.They were initially set and launched in early May, after which I periodically made adjustments and optimizations.In just 7 months, 3 corrections were made with pauses in a couple of months.All this time, the campaign was practically continuous.Of course, if I were constantly engaged in campaigns, then the final results on the cost of the application would be more attractive, but for the customer, the constant 3 networks would eventually be more expensive than one-time adjustments.The amounts are relatively small.We are currently working together and on the approach of new adjustments :)
The average cost of the application: 21.8 rubles.The average conversion: 8.26%
The customer is still doing everything.Networks are currently the only source of traffic, the context has been disabled due to the high cost of the application.We receive an average of 5-6 applications per day.Here, like, and everything I wanted to tell and show :) I hope it was helpful!