English language courses. Target on Instagram.

What was in the initial phase
At the starting positions were:
Lending English language school, absolutely not adapted to mobile devices;
Advertising on Google AdWords.The cost of the customer through this type of advertising was, on average, 650,0 rubles;
Page on Facebook and Instagram account.In addition, there was a small traffic from organic search, which did not bring sensitive sales.What a goal was set in the first stage, in the numbers
In the framework of the promotion through Facebook and Instagram, the following tasks were placed:
 Minimum - to protest in principle the possibility of receiving customers through these societies
Intermediate purpose - to understand how the audience interact with advertising
Maximum is to get real buyers, with a price cheaper than through Adwords.That is, with a price below 600,0 rubles.For simplicity, the whole process was divided into the following, main stages:
1 .Adaptation of landing to all mobile devices.2ndCreate a simple "thank" page and install on it a pixel responsible for purchases, to track conversions by the social network.ThreeSet targeted advertising on Facebook and Instagram, with the creation of a audience for remarketing.Details of the process of setting targeted advertising for English language school
1 .I create a page on Facebook and an Instagram account (in this case there was no need in this step because the communities have already existed) and link them with each other.2ndAfter that, I will create 10 ads, two different audiences, the same advertising campaigns “for click” and “for conversion”.ThreeNext is the testing of advertising objects, a total number of 10 pieces, with a performance report after the test is completed.4 .If necessary or if the customer wishes, I continue to “visit” advertising campaigns, with further optimization.